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How strategists really think : tapping the power of analogy

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040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080192549‎$a‎Gavetti, Giovanni
24510‎$a‎How strategists really think‎$b‎: tapping the power of analogy‎$c‎Giovanni Gavetti, Jan W. Rivkin
5208 ‎$a‎Much of the time, executives use analogies to make strategic choices. The best strategists know both the power and peril of such comparisons. When analogies are powerful -- How analogies fail -- Strategic decision making and the case method -- How to avoid superficial analogies -- Avoiding superficial analogies -- A versatile tool -- Background of the work -- Toward better strategic choices
650 1‎$0‎MAPA20080549602‎$a‎Analogías
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080558222‎$a‎Estrategias
65011‎$0‎MAPA20080610180‎$a‎Desarrollo organizativo
65011‎$0‎MAPA20080594688‎$a‎Análisis estratégico
7001 ‎$0‎MAPA20080113766‎$a‎Rivkin, Jan W.
7730 ‎$w‎MAP20077100345‎$d‎Boston‎$g‎Vol. 83, nº 4 April 2005 ; p. 54-63‎$t‎Harvard Business Review