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Pitfalls in evaluating market orientation : an exploration of executives' interpretations

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<titleInfo>
<title>Pitfalls in evaluating market orientation</title>
<subTitle>: an exploration of executives' interpretations</subTitle>
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<title>Long range planning</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080029517">
<namePart>Mason, Katy</namePart>
<nameIdentifier>MAPA20080029517</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080165468">
<namePart>Harris, Lloyd C.</namePart>
<nameIdentifier>MAPA20080165468</nameIdentifier>
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<dateIssued encoding="marc">2005</dateIssued>
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<abstract>Companies must to be orientated to the consumer, but the evidence is contrary and the developtment of a genuine market orientation remains elusive. Here we could find eight common reasons why managers misinterpret their companies' market orientation levels and identifies what could be done to rectify the situation</abstract>
<note type="statement of responsibility">Katy Mason</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594602">
<topic>Análisis de mercados</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607548">
<topic>Orientación al mercado</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080557591">
<topic>Competencia</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080555061">
<topic>Management</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080561932">
<topic>Coordinación</topic>
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<classification authority="">922.1</classification>
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<title>Long range planning</title>
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<publisher>Oxford [etc.]</publisher>
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<part>
<text>Vol. 38, nº 4, August 2005 ; p. 373-391</text>
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