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The Keys to rethinking corporate philanthropy
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Section: Articles
Title: The Keys to rethinking corporate philanthropy / Heike Bruch and Frank WalterAuthor: Bruch, Heike ‌
Notes: Companies can and should strategically use their charitable activities to create win-win opportunities for themselves and for the beneficiaries of their philanthropy. Because effective philanthropy must be run no less professionally than the core businessRelated records: En: Sloan management review. - Boulder. - Vol. 47, nº 1, Fall 2005 ; p. 49-55Materia / lugar / evento: Responsabilidad social de la empresa ‌Estrategia empresarial ‌Acción social de la empresa ‌Beneficios empresariales ‌Otros autores: Walter, Frank ‌
Secondary titles: Título: Sloan management review
Other categories: 922.15
Rights: In Copyright (InC)
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