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The Art of making change initiatives stick

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      <subfield code="a">Changes in the company's processes, systems and culture could never produce positive economic benefits. The initiative fails to produce sustainable changes in processes, behavior or performance and finally the future initiatives are met with widespread skepticism on the organization manager</subfield>
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      <subfield code="g">Vol. 46, nº 4, Summer 2005 ; p. 53-60</subfield>
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