Search

Inside the mind of the Chinese consumer

Fichero PDF / PDF file
MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071507829
003  MAP
005  20080418125655.0
007  hzruuu---uuuu
008  060327e20060301usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
24510‎$a‎Inside the mind of the Chinese consumer‎$c‎William McEwen... [et al.]
5208 ‎$a‎For the last decade, the Gallup organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges
650 1‎$0‎MAPA20080538422‎$a‎China
65011‎$0‎MAPA20080552251‎$a‎Productos
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080568399‎$a‎Competitividad
650 1‎$0‎MAPA20080598341‎$a‎Productos de consumo
65011‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
65001‎$0‎MAPA20080608231‎$a‎Psicología del consumo
65001‎$0‎MAPA20080601492‎$a‎Estudios comparativos
65011‎$0‎MAPA20080591922‎$a‎Mercados emergentes
7001 ‎$0‎MAPA20080140687‎$a‎McEwen, William
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎March 2006 ; p. 68-76