La Estrategia que abre mercados

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<namePart>Berry, Leonard L.</namePart>
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<abstract>Muchas empresas son capaces de mejorar su oferta de servicios, pero muy pocas incorporan innovaciones realmente transformadoras</abstract>
<note type="statement of responsibility">Leonard L. Berry... [et al.]</note>
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<title>Gestión de Negocios</title>
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<publisher>Madrid : HSM Inspiring Ideas</publisher>
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<identifier type="issn">1576-4370</identifier>
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<text>Vol. 7, nº 5, Septiembre-Octubre 2006 ;  p. 24-31</text>
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