Media reputation of the insurance industry : an urgent call for strategic communication management

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<dc:creator>Eccles, Robert G.</dc:creator>
<dc:creator>Vollbracht, Matthias</dc:creator>
<dc:date>2006-07-01</dc:date>
<dc:description xml:lang="es">The power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international  comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate  communications</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/60231.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Imagen corporativa</dc:subject>
<dc:subject xml:lang="es">Medios de comunicación</dc:subject>
<dc:subject xml:lang="es">Comunicación externa</dc:subject>
<dc:subject xml:lang="es">Reputación</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Media reputation of the insurance industry : an urgent call for strategic communication management</dc:title>
<dc:relation xml:lang="es">En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 01/07/2006 Número 3 31 2006 , p. 395-408</dc:relation>
</rdf:Description>
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