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The Battle for China's good-enough market
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MAP20071509064
Gadiesh, Orit ‌
The Battle for China's good-enough market / by Orit Gadiesh, Philip Leung and Till Vestring
Multinationals and local firms for the first time are squaring off in China's rapidly growing middle market, a critical staging ground for global espansion and the segment from which world-beating companies will emerge
En: Harvard business review. - Boston. - September 2007 ; p. 81-89
1. Crecimiento económico ‌. 2. Comercio exterior ‌. 3. Mercados emergentes ‌. 4. Inversiones extranjeras ‌. 5. Análisis de mercados ‌. 6. China ‌. I. Leung, Philip ‌. II. Vestring, Till ‌. III. Title. IV. Título: Harvard business review.