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The Battle for China's good-enough market

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<title>Battle for China's good-enough market</title>
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<namePart>Gadiesh, Orit</namePart>
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<namePart>Leung, Philip</namePart>
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<namePart>Vestring, Till</namePart>
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<abstract>Multinationals and local firms for the first time are squaring off in China's rapidly growing middle market, a critical staging ground for global espansion and the segment from which world-beating companies will emerge.</abstract>
<note type="statement of responsibility">by Orit Gadiesh, Philip Leung and Till Vestring</note>
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<topic>Análisis de mercados</topic>
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<topic>China</topic>
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<text>September 2007 ; p. 81-89</text>
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