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The Battle for China's good-enough market
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Title: The Battle for China's good-enough market / by Orit Gadiesh, Philip Leung and Till VestringAuthor: Gadiesh, Orit ‌
Notes: Multinationals and local firms for the first time are squaring off in China's rapidly growing middle market, a critical staging ground for global espansion and the segment from which world-beating companies will emerge.Related records: En: Harvard business review. - Boston. - September 2007 ; p. 81-89Materia / lugar / evento: Crecimiento económico ‌Comercio exterior ‌Mercados emergentes ‌Inversiones extranjeras ‌Análisis de mercados ‌China ‌Otros autores: Leung, Philip ‌
Vestring, Till ‌
Secondary titles: Título: Harvard business review
Other categories: 921.5
Rights: In Copyright (InC)