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The Four thruths of the storyteller
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MAP20071509270
Guber, Peter ‌
The Four thruths of the storyteller / by Peter Guber
A well told story's power to captivate and inspire people has been recognized for thousands of years. Peter Guber is in the business of creating compelling stories: He has headed several entertainment companies--including Sony Pictures, PolyGram, and Columbia Pictures--and produced Rain Man, Batman, and The Color Purple, among many other movies. In this article, he offers a method for effectively exercising that power
En: Harvard business review. - Boston. - December 2007 ; p. 53-59
1. Comunicación ‌. 2. Técnicas de comunicación ‌. 3. Liderazgo ‌. 4. Persuasión ‌. 5. Éxito profesional ‌. I. Title. II. Título: Harvard business review.