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La Diagonale de la banque et l'assurance

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<title>Diagonale de la banque et l'assurance</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080062798">
<namePart>Bisch, Michel</namePart>
<nameIdentifier>MAPA20080062798</nameIdentifier>
</name>
<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080156138">
<namePart>Bourson, Patrice</namePart>
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<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
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<dateIssued encoding="marc">1992</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Paris</placeTerm>
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<publisher>L'Argus</publisher>
<dateIssued>cop. 1992</dateIssued>
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<extent>172 p. 24 cm</extent>
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<abstract displayLabel="Summary">I. Les relations fonctionnelles entre la banque et l'assurance -- II. La politique de produits -- III. La gestion financière -- IV. Communication et formation -- V. Rétribution du résau -- VI. L'entreprise -- VII. L'assurance vie, moyen d'introduction de l'assurance non-vie dans la banque -- VIII. Une vision stratégique globale banque-assurance fondée sur le cycle vie de la clientèle -- IX. La relation stratégique banque-assurance au niveau institutionnel -- X. Les perspectives.</abstract>
<note type="statement of responsibility">Michel Bisch ; préface de Patrice Bourson</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080561482">
<topic>Bancaseguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603182">
<topic>Productos financieros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603908">
<topic>Servicios financieros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593483">
<topic>Servicio al cliente</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570590">
<topic>Seguro de vida</topic>
</subject>
<classification authority="">219</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">2-85384-213-4</identifier>
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