Imagen de marca

Global 500 2023 : the annual report on the world's most valuable and strongest brands

• [London] : Brand Finance, 2023
• Books
• Global 500 2023 : the annual report on the world's most valuable and strongest brands

2021 Most valuable Spanish brands

• New York [etc.] : KANTAR, 2022
• Books
• 2021 Most valuable Spanish brands

The State of influencer marketing 2022

• [s.l] : Marketing Hub, 2022
• Books
• The State of influencer marketing 2022

España 100:2022 : informe anual de las marcas más valiosas y más fuertes de España

• Madrid : Brand Finance, 2022
• Books
• España 100:2022 : informe anual de las marcas más valiosas y más fuertes de España

Insurance 100 2022 : the annual report on the most valuable and strongest insurance brands

• London [etc.] : Brand Finance, 2022
• Books
• Insurance 100 2022 : the annual report on the most valuable and strongest insurance brands

Insurance 100 2021 : the annual report on the most valuable and strongest insurance brands

• London [etc.] : Brand Finance, 2021
• Books
• Insurance 100 2021 : the annual report on the most valuable and strongest insurance brands

Perspectivas del consumidor 1T 2021 : índice de comportamiento del consumidor

• [S.l.] : Kantar, 2021
• Books
• Perspectivas del consumidor 1T 2021 : índice de comportamiento del consumidor

España 100 2021 : informe anual de las marcas más valiosas y más fuertes de España

• Madrid : Brand Finance, 2021
• Books
• España 100 2021 : informe anual de las marcas más valiosas y más fuertes de España

Una Mirada al interior del 'naming'

• Grau, Xavier
• Articles and Chapters
• Una Mirada al interior del 'naming'

Global 500 2021 : the annual report on the world's most valuable and strongest brands

• [London] : Brand Finance, 2021
• Books
• Global 500 2021 : the annual report on the world's most valuable and strongest brands

Perspectivas del consumidor : índice de comportamiento del consumidor

• [S.l.] : Kantar, 2021
• Books
• Perspectivas del consumidor : índice de comportamiento del consumidor

Into the metaverse : a new report exploring the consumer behaviors, business models and brand...

• Calandra, Carla
• New York : Wunderman Thompson Intelligence, 2021
• Books
• Into the metaverse : a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape

Observatorio de marcas en redes sociales

• Madrid : IAB Spain : Gestazión, 2021
• Books
• Observatorio de marcas en redes sociales

Hotels 50 2021 : the annual report on the most valuable and strongest hotel brands

• [London] : Brand Finance, 2021
• Books
• Hotels 50 2021 : the annual report on the most valuable and strongest hotel brands

Burnishing the brand

• McNamara, Paul
• Articles and Chapters
• Burnishing the brand

Liderazgo y valor de marca en tiempos de crisis

• Salinas, Gabriela
• Articles and Chapters
• Liderazgo y valor de marca en tiempos de crisis

'Marketing' de 'influencers' : ¿tiene realmente el impacto esperado?

• Articles and Chapters
• 'Marketing' de 'influencers' : ¿tiene realmente el impacto esperado?

Insurance 100 2020 : the annual report on the most valuable and strongest insurance brands

• London [etc.] : Brand Finance, 2020
• Books
• Insurance 100 2020 : the annual report on the most valuable and strongest insurance brands

Global 500 2020 : the annual report on the world's most valuable and strongest brands.

• [London] : Brand Finance, 2020
• Books
• Global 500 2020 : the annual report on the world's most valuable and strongest brands.

Nation brands 2019 : the annual report on the most valuable and strongest nation brands

• [London] : Brand Finance, 2020
• Books
• Nation brands 2019 : the annual report on the most valuable and strongest nation brands