In this interview with McKinsey's David Schwartz, Gruzen describes how convenient wireless charging could eliminate one of the major obstacles to widespread adoption of electric vehicles (EVs): the worry that consumers have about when and where to recharge the car. Solving that problem might be the key to unlocking EV sales, especially in cities. And rising sales of EVs would, in turn, usher in a host of changes for the auto industry, including the prospect of electric mobility as a service
Powering mobility's future : [interview with] Alex Gruzen, CEO of WiTricity
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In this interview with McKinsey's David Schwartz, Gruzen describes how convenient wireless charging could eliminate one of the major obstacles to widespread adoption of electric vehicles (EVs): the worry that consumers have about when and where to recharge the car. Solving that problem might be the key to unlocking EV sales, especially in cities. And rising sales of EVs would, in turn, usher in a host of changes for the auto industry, including the prospect of electric mobility as a service