Sloan management review-Tomo 49 Número 2 - 2008

Publication: Sloan management review

Number: Tomo 49 Número 2 - 2008

Type: Normal

Rights: InC

Title	Author	Pages
Don't confuse reputation with brand	Ettenson, Richard
When bad people rise to the top	Leap, Terry
How companies become platform leaders	Gawer, Annabelle
Using corporate social responsibility to win the war for talent	Bhattacharya, C.B.
Institutionalizing innovation	Anthony, Scott D.
Implementing a learning plan to counter project uncertainty	Rice, Mark P.
The Six key dimensions of understanding media	Yates, JoAnne
Enabling bold visions	Ready, Douglas A.
When supplier partnerships aren't	Slobodow, Brian
Applying (and resisting) peer influence	Griskevicius, Vladas
What strategy is not	Singer, John G.
Why VIPs shouldn't get the best tech support	Hogan, Joe
How to increase a company's risk taking
Supply risk in fragile contracts	Haksöz, Çagn
Co-opetition without borders
Competing against low-cost countries
Does corporate governance matter?
The Benefits of city locations
Being in the "out" crowd
What was obvious no longer is	Barrett, William
What makes information workers productive