Harvard business review - Número 9 82 2004
| Title | Author | Pages |
|---|---|---|
| Building deals on bedrock | ||
| Customer-centered brand management | ||
| Deep smarts | Leonard, Dorothy | P. 88-97 |
| Diversity as strategy | ||
| How global brands compete | Holt, Douglas B. | P. 68-75 |
| New business with the new military | ||
| Stop wasting valuable time | Mankins, Michael C. | P. 58-65 |
| The micromanager | ||
| Why people follow the leader : the power of transference |