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Sloan management review-Número 1 49 2007

Details
Articles

Publication: Sloan management review

Number: Número 1 49 2007

Type: Normal

Rights: InC

Title	Author	Pages
Are you caught in teh IT alignment trap?
The trouble with enterprise software
Measuring brand health to improve top-line growth
Breakthroughs and the "long tail" of innovation
Planning e-business initiatives in established companies
The four models of corporate entrepreneurship
Designing the right product offerings
The executive's role in IP strategy
Innovation at the base of the pyramid
Intuitive decision making
How to hire executives in the new global environment