Sloan management review-Tomo 49 Número 3 - 2008
| Title | Author | Pages |
|---|---|---|
| Giving customers a fair hearing | Ulwick, Anthony W. | |
| Crucibles of leadership development | Thomas, Robert J. | |
| How to win in emerging markets | ||
| Managing a corporate cultural 'slide' | Humphreys, John | |
| What the media is really telling you about your brand | Dowling, Grahame | |
| Harnessing the power of the Oh-So-Social web | Bernoff, Josh | |
| Are You a 'Vigilant Leader'? | Day, George S. | |
| How to profit from a better 'virtual customer environment' | Nambisan, Satish | |
| Should you build strategy like you build software? | McFarland, Keith R. | |
| How to get the most from university relationships | Wright, Randall | |
| The Beneficent dragon | Fuller, Joseph | |
| The Make-or-buy question in mature industries | ||
| How to replicate success | ||
| The World might be small, but not for everyone | ||
| A New way to collaborate | ||
| Learning to innovate | ||
| The Consequences of China's rising global heavyweights | Gadiesh, Orit |