Harvard business review - Número 6 78 2000

Issues: Número 6 78 2000

Type: Normal

Rights: InC

Title	Author	Pages
Beyond the exchange : the future of B2B
Contextual marketing : the real business of the Internet
Gurus in the garage	Leonard, Dorothy	P. 71-82
Integration managers : special leaders for special times
Racing the growth : an interview with PekinElmer's Greg Summe
Saving money, saving lives
Seven rules of international distribution
The buzz on buzz : word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes
The fine art of friendly adquisition
Too old to learn?
Too old to learn?	Coutu, Diane L.	P. 37-52