Centro de Documentación de Fundación MAPFRE - Application prefill increases sales conversion

Publicación: Cambridge : Forrester Research, 2008Serie: (For eBusiness & channel strategy professionals)Notas: Sumario: eBusiness and channel managers across every industry must convert new buyers through the Web, point-of- sale, and call center. Application refill helps insurance companies like GEICO, Allstate Insurance, and Progressive Casualty Insurance improve sales conversion across all channels by reducing data entry and application abandonment executives in other industries should learn from this best practiceMateria / lugar / evento: Empresas de seguros Empresas virtuales Marketing Cadenas de distribución Servicio al cliente Márketing de la empresa de seguros Otros autores: Ensor, Benjamin
Tincher, Courtney
Forrester
Serie secundaria: For eBusiness & channel strategy professionals Otras clasificaciones: 217