Centro de Documentación de Fundación MAPFRE - The Connected car : finally coming true?

Publicación: Boston [etc.] : Arthur D. Little, cop. 2012Serie: (Automotive viewpoint)Notas: Sumario: The vision of the connected car or more general connected vehicle has been around for some time without significant impact in the industry. Today however, the mobile internet is growing in importance and the topic is back on the agenda of the OEMs but despite a more standardized and capable infrastructure, the key questions remain the same: What are the most relevant services for customers, OEMs, and other service providers such as banks and insurance companies? How to position and manage this complex ecosystem? And finally: How to generate revenues through connected vehicle services?Materia / lugar / evento: Industria automovilística Telemática Internet Mercado de seguros Comercio electrónico Otros autores: Arthur D. Little
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