Centro de Documentación de Fundación MAPFRE - Delivering a better customer experience : the growth opportunity for the taking

Notas: Sumario: Many insurers are behind the times when it comes to using technology to improve the way they interact with customers. A good example of this is in the area of social media. Today's consumers, particularly younger ones, place a lot of value on the opinions and recommendations of friends and peers. Our industry is not top of mind among those that are taking advantage of this trend with clever use of Facebook or Twitter to win and retain clientsRegistros relacionados: En: Emphasis. - New York : Towers Watson, 1987-. - 02/07/2014 Número 2 - 2014 , p. 32Materia / lugar / evento: Mercado de seguros Servicio al cliente Fidelización de clientes Retención de clientes Redes sociales Márketing de la empresa de seguros Otras clasificaciones: 217

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