Centro de Documentación de Fundación MAPFRE - How to beat your competition using analytics in insurance

Publicación: London : FC Business Intelligence, cop. 2015Notas: Sumario: How to beat the competition using analytics in insurance - Key objetives - Cost efficiencies - Customer experience - Analytics as a tool for acquisition, retention or both? - Challenges of analytics implementation - Planning for the future -- ConclusionMateria / lugar / evento: Estrategia empresarial Ventaja competitiva Comportamiento del consumidor Internet de las cosas Big data Mercado de seguros Business intelligence Otras clasificaciones: 219