Centro de Documentación de Fundación MAPFRE - Insurance 100 2022 : the annual report on the most valuable and strongest insurance brands

Publicación: London [etc.] : Brand Finance, 2022Descripción física: 31 p.Notas: Sumario: North American insurance brands are bouncing back better from the pandemic, with big insurers GEICO (brand value up 18% to US$13.1 billion), Progressive (brand value up 25% to US$11.2 billion), Canada Life (brand value up 51% to US$10.8 billion) and Chubb (brand value up 48% to US$10.8 billion) all achieving very impressive Brand growth according to a new report from leading global brand consultancy, Brand Finance. Each of these North American insurance brands recorded big increases in brand value as the Western world looks towards a post-COVID future. Every year, Brand Finance puts 5,000 of the world's biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The insurance industry's top 100 most valuable and strongest brands in the world are included in the anual Brand Finance Insurance 100 ranking.Materia / lugar / evento: Ranking Empresas de seguros Valoración de empresas Mercado de seguros Imagen de marca Ratios Otros autores: Brand Finance
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