Sección: Documentos electrónicosTítulo: State of the consumer 2026 : when tech acceleration and cost pressures collideAutor: McKinsey & CompanyPublicación: New Jersey : McKinsey & Company, 2026Descripción física: 21 p.Notas: Sumario: This McKinsey & Company report outlines four global trends reshaping consumer behavior: a tech-driven path to purchase, the health revolution, the experience economy, and the rise of the resourceful consumer. It shows how social media and generative AI are changing discovery and decisions; how wearables, GLP-1s, and broader wellness goals are shifting demand; why consumers prioritize meaningful experiences across digital and physical settings; and how persistent cost pressures drive repair, resale, DIY, and selective trade-down across income levels. The report highlights implications for brands: optimize for LLMs and AI shopping agents, build trustworthy and consistent signals, design targeted health/value propositions, create measurable experience ecosystems, and deliver durable value beyond price.Ámbito geográfico: InternacionalMateria / lugar / evento: Comportamiento del consumidorInteligencia artificial generativaOmnicanalidadRedes socialesComercio electrónicoOtros autores: McKinsey & CompanyOtras clasificaciones: 922.112.1Derechos: In Copyright (InC)Referencias externas:
