Centro de Documentacion de Fundación MAPFRE - How to manage a portfolio of alliances

Notas: Many companies have become embedded in a dense network of relationships as result of intensive alliance activities. A company's alliance portfolio therefore crucially influences its competitiveness and financial performance. This study researches the question of what management tasks - beyond those of managing individual alliances - arise in companies with multiple alliances and how large global companies deal with such tasks. The author analysed the multi-alliance management practices of 25 leading European companies and indentified four tasks of portfolio management : strategy, monitoring, co-ordination and the establishment of an alliance management systemRegistros relacionados: En: Long range planning. - Oxford [etc.]. - Vol. 38, nº 2, April 2005 ; p. 121-143Materia / lugar / evento: Estrategia empresarial Management Empresas Competencia Europa Alianzas empresariales Títulos secundarios: Título: Long range planning
Otras clasificaciones: 922.111

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