Centro de Documentacion de Fundación MAPFRE - Better customer segmentation for European auto insurers

Notas: A new approach to identifying valuable customers can help traditional carriers stay competitive. By understanding the appeal of different products and services to different consumers, insurers can more precisely target those they wish to serveRegistros relacionados: En: The McKinsey Quarterly : web exclusive. - New York : Mckinsey & Company. - March 2006 ; [4] pMateria / lugar / evento: Unión Europea Empresas de seguros Seguro de automóviles Captación de clientes Servicio al cliente Productos de seguros Otros autores: Ghezzi, Gioia
Markus, Martin
McKinsey & Company
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