The UK's nationwide puts its members first

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<rdf:Description>
<dc:creator>Ensor, Benjamin</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: In the late 1990s, the UK¿s Nationwide Building Society faced a challenge, many members were pushing the institution toward demutualization. Nationwide rebuffed this move by improving its customers¿ experience, changing its products, pricing, marketing, and customer relationship management (CRM). In a market where customers are increasingly cynical about and distrustful of financial services providers, Nationwide stands out as a customer advocate that tries to do what¿s best for its customers. Nationwide¿s practices include continuously tracking and acting on customer feedback, using predictive analytics to power service messages, and creating internal marketing campaigns.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/100684.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research, Inc.</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Nationwide Building Society</dc:subject>
<dc:subject xml:lang="es">Atención al cliente</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Reino Unido</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">The UK's nationwide puts its members first</dc:title>
<dc:format xml:lang="es">13 p</dc:format>
<dc:relation xml:lang="es">For Strategy proffesionals</dc:relation>
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