Case study : New York Life's eBusiness and agents live happily ever after : a revamped eBusiness strategy scores by selling agent appointement

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<rdf:Description>
<dc:creator>Mitchell, Chad</dc:creator>
<dc:creator>Ensor, Benjamin</dc:creator>
<dc:creator>Tincher, Courtney</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: In 2001, New York Life Insurances Web site, which was intended for communication, education, and service, was not meeting its customers or agents needs. Web analytics showed that customers were trying to use the Web site to connect with agents, yet agents were not  receiving quality leads. New York Life crafted a new eBusiness strategy that focused entirely on its agent sales force to sell the agentappointment, generating quality leads at reasonable costs. Along the way, the firm developed a stable of eBusiness best practices around eBusiness strategy, agent adoption, marketing performance, and measurement. Above all, New York Life has proved that the eBusiness and agent channels can work together in a multichannel world</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/112006.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">New York Life Insurance Company</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Atención al cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Agentes de seguros</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Case study : New York Life's eBusiness and agents live happily ever after : a revamped eBusiness strategy scores by selling agent appointement</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
</rdf:Description>
</rdf:RDF>