Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies

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<rdf:Description>
<dc:creator>Mulpuru, Sucharita</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: Unfortunately, few companies manage to master cross-channel challenges. Forrester recently evaluated the cross-channel experiences in four industries (auto insurers, discount retailers, footwear manufacturers, and online travel agencies) using its Cross-Channel Review methodology. The methodology was based on five major components of channel and channel transitions reviews, focusing on Web, IVR, phone, email, and channel transitions experiences</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/116906.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Teléfonos</dc:subject>
<dc:subject xml:lang="es">Correo electrónico</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Seguro de automóviles</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
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