Centro de Documentacion de Fundación MAPFRE - Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers

Publicación: Cambridge : Forrester Research, Inc., 2009Serie: (eBusiness & channel strategy professionals)Notas: Sumario: US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the wayMateria / lugar / evento: Entidades financieras Servicio al cliente Estrategia empresarial Productos financieros Ratios de gestión Estudios de opinión Otros autores: Doyle, Bill
Forrester
Serie secundaria: eBusiness & channel strategy professionals Otras clasificaciones: 921.94