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Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070027748
003  MAP
005  20220901133531.0
008  970616s1997 usa 00010 eng d
020  ‎$a‎0-471-16175-6
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.2
1001 ‎$0‎MAPA20080110451‎$a‎O'Keefe, Steve
24510‎$a‎Publicity on the internet‎$b‎: creating successful publicity campaigns on the internet and the commercial online services‎$c‎Steve O'Keefe
260  ‎$a‎New York [etc.]‎$b‎John Wiley & Sons‎$c‎cop. 1997
300  ‎$a‎XIII, 401 p.‎$c‎23 cm
520  ‎$a‎The power of internet publicity -- Who's online? -- Basic tools and techniques -- The registration campaign -- The linkage campaign -- E-Mail news releases -- Announcements -- Document transfers -- Online appearances -- Contests and other fancy promotions -- Firefighting and follow-up -- Internet publicity resources -- What's on the web site
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080587345‎$a‎Redes informáticas
65011‎$0‎MAPA20080611477‎$a‎Marketing internacional
65011‎$0‎MAPA20080632113‎$a‎Servicios comerciales de información
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A