When too much IT knowledge is a dangerous thing

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nab a2200000 i 4500</leader>
    <controlfield tag="001">MAP20071503285</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220912145419.0</controlfield>
    <controlfield tag="008">030214e20031221usa||||    | |00010|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.111</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080108144</subfield>
      <subfield code="a">McAfee, Andrew</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">When too much IT knowledge is a dangerous thing</subfield>
      <subfield code="c">Andrew McAfee</subfield>
    </datafield>
    <datafield tag="520" ind1="8" ind2=" ">
      <subfield code="a">The research concludes that every implementation can fall foul of certain specific pitfalls that will derail its effectiveness and drain value from investments. The author will indicate the nature of the pitfall and  how they can be diagnosed and then turn to appropiate actions managers can take to realize the full promise of technological change</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080536572</subfield>
      <subfield code="a">I+D</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080606787</subfield>
      <subfield code="a">Innovación empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080583514</subfield>
      <subfield code="a">Análisis de fallos</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080585532</subfield>
      <subfield code="a">Gestión del cambio</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080600945</subfield>
      <subfield code="a">Dirección estratégica</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080606091</subfield>
      <subfield code="a">Estrategia empresarial</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077000185</subfield>
      <subfield code="d">Boston</subfield>
      <subfield code="g">nº 2,Vol. 44, Winter 2003 ; p. 83-89</subfield>
      <subfield code="t">Sloan Management Review</subfield>
    </datafield>
  </record>
</collection>