Mapping your innovation strategy

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<namePart>Anthony, Scott D.</namePart>
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<namePart>Gibson, Lib</namePart>
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<abstract>By describing the landscape of unmet customer needs and analyzing where new offering have worked before, you can chart a path that will produce successful innovations timer after time</abstract>
<note type="statement of responsibility">Scott D. Anthony, Matt Eyring and Lib Gibson</note>
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