Sloan management review-Número 4 47 2006
| Título | Autor | Páginas |
|---|---|---|
| In practice: So you think you know your brand? | ||
| The new practice of global product development | ||
| Strategies for preventing a knowledge-loss crisis | Parise, Salvatore | P. 31-38 |
| Merging the brands and brending the merger | ||
| The transforming power of complementary assets | ||
| The Underlying structure of continuous change | Lawrence, Thomas B | P. 59-71 |
| From niches to riches: anatomy of the long tail | ||
| Evolving from value chain to value grid | Pil, Frits K. | P. 72-80 |
| How management innovation happens | Birkinshaw, Julian | P. 81-88 |