Harvard business review-Tomo 86 Número 5 - 2008
| Título | Autor | Páginas |
|---|---|---|
| Leaderships online labs | Reeves, Byron | |
| Rebuilding the R&D engine in big pharma | Garnier, Jean-Pierre | |
| When winning is everything | Malhotra, Deepak | |
| How to sell services more profitably | Reinartz, Werner | |
| Strategy as a wicked problem | Camillus, John C. | |
| Continuous improvement | Stewart, Thomas A. | |
| Will our customers bail us out? | Silverman, David | |
| The Science of thinking smarter : a conversation with Brain Expert John J. Medina | ||
| The Customer-centered innovation map | Bettencourt, Lance A. | |
| Marketing when customer equity matters | Hanssens, Dominique M. | |
| A Silver bullet | Moyer, Don |