What the media is really telling you about your brand

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<dc:creator>Dowling, Grahame</dc:creator>
<dc:creator>Weeks, Warren</dc:creator>
<dc:date>2008-04-01</dc:date>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/103630.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">What the media is really telling you about your brand </dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/04/2008 Tomo 49 Número 3  - 2008</dc:relation>
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