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Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s
Recurso electrónico / electronic resource
MAP20100003909
Caruana de las Cagigas, Leonardo ‌
Transforming MAPFRE : a case study of strategic changes in a Spanish insurer in the 1960s / Leonardo Caruana de las Cagigas
Sumario: This article discusses the major strategic changes undertaken by the Spanish insurer MAPFRE. The case provides an excellent example of how a firm reacts to changing circumstances on the market
En: Nordisk Försäkringstidskrift = Scandinavian Insurance Quarterly. - Stockholm. - nº 1, 2009 , p. 68-78
1. Sistema MAPFRE ‌. 2. Evolución histórica ‌. 3. Empresas de seguros ‌. 4. Derecho de seguros ‌. 5. Evolución del seguro ‌. 6. España ‌. I. Título. II. Título: Scandinavian Insurance Quarterly.