Reputation management : shaping your corporate reputation in the era of globalization

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<rdf:Description>
<dc:creator>White, Bill</dc:creator>
<dc:creator>Craig, Brian</dc:creator>
<dc:creator>Reputation Institute</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/127774.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Reputation Institute</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Reputación corporativa</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Marcas</dc:subject>
<dc:subject xml:lang="es">Estudios de mercado</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Reputation management : shaping your corporate reputation in the era of globalization</dc:title>
</rdf:Description>
</rdf:RDF>