Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20120018495 | ||
| 003 | MAP | ||
| 005 | 20120426133227.0 | ||
| 008 | 120426s2012 gbr|||| ||| ||spa d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a217 | ||
| 245 | 0 | 0 | $aVoice of the customer time for insurers to rethink their relationships$b: global consumer insurance survey 2012 - Americas |
| 260 | $aLondon [etc.]$bErnst & Young$ccop. 2012 | ||
| 520 | $a1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2. Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retention | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080597504$aMarketing relacional | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080570590$aSeguro de vida | |
| 650 | 1 | $0MAPA20080573935$aSeguros no vida | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080550592$aEncuestas | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 651 | 1 | $0MAPA20080638337$aEstados Unidos | |
| 651 | 1 | $0MAPA20110019426$aAmérica Latina | |
| 710 | 2 | $0MAPA20080438654$aErnst & Young |