MAP20140016266 Stimulating the demand of insurance / Stephanie Hussels, Damian Ward and Ralf Zurbruegg En: Risk management & insurance review. - Malden, MA : The American Risk and Insurance Association by Blackwell Publishing, 1999- = ISSN 1098-1616. - 01/12/2005 Número 2 8 2005 , p. 257-278 I. Ward, Damian . II. Zurbruegg, Ralf .