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Global marketing management : cases and readings

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070026510
003  MAP
005  20080417182803.0
008  961010s1995 usa 00010 eng d
020  ‎$a‎0-201-53972-1
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080214043‎$a‎Buzzell, Robert D.
24510‎$a‎Global marketing management‎$b‎: cases and readings‎$c‎Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
250  ‎$a‎3rd ed
260  ‎$a‎Reading, Massachusetts‎$b‎Addison-Wesley‎$c‎ cop. 1995
300  ‎$a‎686 p.‎$c‎24 cm
520  ‎$a‎Designing strategies for global competition -- Global marketing programs -- Organizing and controlling global marketing operations -- Special issues in global marketing
65011‎$0‎MAPA20080611477‎$a‎Marketing internacional
65011‎$0‎MAPA20080555061‎$a‎Management
65011‎$0‎MAPA20080623081‎$a‎Globalización de la economía
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
7001 ‎$0‎MAPA20080145064‎$a‎Quelch, John A.
7001 ‎$0‎MAPA20080331115‎$a‎Bartlett, Christopher A.
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A