Centro de Documentacion de Fundación MAPFRE - Exclusive banc-ing : What's in it for banks?

MAP20160016499

Exclusive banc-ing : What's in it for banks? / Dawn Sit

Sumario: Banks in recent years have been enthusiastically courted by insurers to enter into multi-million dollar partnerships. Insurers still see bank access as opening doors to more preferred clients. But why are banks still in the game? Is bancassurance getting more important to banks? We check out the banks¿ perspectives on the tie-ups and explore what could make or break the vital partnership

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 02/05/2016 Número 5 - mayo 2016 , p. 42-45

1. Mercado de seguros . 2. Bancaseguros . 3. Canales de distribución . 4. Asia . I. Título.