Centro de Documentacion de Fundación MAPFRE - From bancassurance and assurfinance towards all finance : Conference of 19th & 20th March, 1996

MAP20070026958

From bancassurance and assurfinance towards all finance : Conference of 19th & 20th March, 1996 / L. Van den Berghe (ed.) ; a collaboration between The Centre of Competence on Financial Conglomerates... [et al.]. — [S.l. : s.n.], 1996

114, 17, 48 p. ; 30 cm

Sumario: Looking beyond the financial conglomeration trend: state of the art -- Are financial conglomerates a contra-indication of the trend towards de-diversification and refocusing? -- Managing the financial conglomerate -- Marketing all finance products -- European monertary union and financial conglomerates -- Setting the scenery: some academic thoughts

1. Bancaseguros . 2. Assurfinance . 3. Conglomerados financieros . 4. Estrategia empresarial . 5. Marketing . 6. Unión monetaria . 7. Congresos . I. Berghe, Lutgart van den . II. Centre of Competence on Financial Conglomerates . III. Título.