Centro de Documentacion de Fundación MAPFRE - Digital transformation in developing countries : promotion and adoption should be the main actions for companies and government

MAP20170034339

Digital transformation in developing countries : promotion and adoption should be the main actions for companies and government / Alejandro Gonzalez... [et.al.]. — Madrid [etc.] : Arthur D. Little, cop. 2017

12 p.

Sumario: We believe it is a mistake to equate the digital-economy development needs and implications of Latin America (and other developing countries) with those of developed economies.These differences are not only based on the purchase power gaps that every business person is aware of, but also how all market forces differ in the two regions

1. Transformación digital . 2. Medios digitales . 3. Nuevas tecnologías . 4. Países en desarrollo . 5. América Latina . I. González, Alejandro .