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Mejores marcas españolas 2017

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<titleInfo>
<title>Mejores marcas españolas 2017</title>
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<nameIdentifier>MAPA20090004467</nameIdentifier>
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<place>
<placeTerm type="code" authority="marccountry">esp</placeTerm>
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<issuance>monographic</issuance>
<place>
<placeTerm type="text">Madrid</placeTerm>
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<publisher>Interbrand</publisher>
<dateIssued>2018</dateIssued>
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<abstract displayLabel="Summary">Esta séptima edición representa doce años de estudio detallado y aprendizaje de las marcas que dinamizan la economía española y son parte del ADN de nuestra sociedad.</abstract>
<note type="statement of responsibility">Interbrand</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080541644">
<topic>Marcas</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609184">
<topic>Valoración de empresas</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602390">
<topic>Marketing de la marca</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080572389">
<topic>Imagen de marca</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080545185">
<topic>Ranking</topic>
</subject>
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<geographic>España</geographic>
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<classification authority="">922.112</classification>
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