But this research also reveals a strong sentiment, particularly among older consumers, that actual or anticipated loyalty to a motor insurance provider should be rewarded. It also provides further evidence for conclusions outlined in our previous report Finding (and Building) Loyalty in the Motor Insurance Market regarding consumers' growing willingness to allow a wide range of information to be used by insurance providers to inform pricing. Our findings provide further evidence that younger consumers tend to be more relaxed about sharing data related to their previous driving and insurance histories
Curing consumer scepticism with technology and education : why motor insurance providers must make better use of data to demonstrate value and reward loyalty
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
But this research also reveals a strong sentiment, particularly among older consumers, that actual or anticipated loyalty to a motor insurance provider should be rewarded. It also provides further evidence for conclusions outlined in our previous report Finding (and Building) Loyalty in the Motor Insurance Market regarding consumers' growing willingness to allow a wide range of information to be used by insurance providers to inform pricing. Our findings provide further evidence that younger consumers tend to be more relaxed about sharing data related to their previous driving and insurance histories