Centro de Documentacion de Fundación MAPFRE - GCS 202021 : ReMark's annual global consumer study

MAP20200030652

GCS 202021 : ReMark's annual global consumer study. — Malvern [etc.] : ReMark, 2020

Sumario: This study is based on the responses to an online survey conducted by ReMark with the Dynata partner of 10,720 consumers, drawn from 18 key life insurance markets around the world. Fieldwork was conducted between 12th and 20th May 2020. The sample and methodology for each market aim to be representative of consumers or potential consumers of life insurance, based on national sets of demographic parameters (age, gender and region). Results are analyzed by ReMark's Global Consumer Study (GCS) committee, which consists of a broad range of profiles from data analysts to independent insurance experts

1. Seguro de vida . 2. Comportamiento del consumidor . 3. Análisis de mercados . 4. Mercado potencial . 5. Encuestas . I. ReMark . II. Título.