Digital health : is the euphoria justified?

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      <subfield code="a">Digital health is already a multibillion dollar market and its growth is expected to continue at an increased rate in the coming years. In general, this growth has been spurred by factors including: improved access to affordable care; rising consumer expectations in a tech-enabled environment; and efforts to control the spiralling costs of care. More recently, the catalytic effects of COVID-19 have further accelerated the uptake of digital health. It is therefore timely for the insurance industry to take stock of its current strategy for digital health and understand how it can be harnessed to support global goals towards improved and equitable healthcare. This report starts by outlining the landscape of the digital health market, focusing on popular consumer-centric solutions as opposed to provider- or payer-centric ones. Subsequently, the impact of digital health on health behaviour and outcomes is explored, and practice, perceptions and strategic considerations for the health and life insurance industry are elaborated upon.</subfield>
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