Centro de Documentacion de Fundación MAPFRE - Privacy by design : exceeding customer expectations

MAP20210026478

Privacy by design : exceeding customer expectations. — Mountain View, Santa Clara, California [etc.] ; Paris [etc.] : Google : IPSOS, 2021

40 p.

Sumario: Marketers are used to adapting to changing consumer preferences. But now they must address one of the most significant shifts in the relatively short history of digital advertising.

1. Protección de datos . 2. Marketing digital . 3. Privacidad . 4. Datos abiertos . 5. Comportamiento del consumidor . 6. Experiencia del cliente . I. Google . II. IPSOS . III. Título.